ABOUT US

 

WHY we're in business. 

 

To create advertising WINS for our Clients.

 

WHAT we are. 

 

A digital ad agency. 

 

WHEN we started. 

 

Founded in the Spring of 2011 by husband and wife team:

Jim & Holly Owsley.  

 

HOW we work. 

 

We specialize in 3 areas: 

  1. Producing ads.
  2. Publishing ads.
  3. Tracking ads.


PRODUCING ADS

 

When it comes to creating ads that people want to read, watch, or click on their device of choice, we use a timeless copywriting & design methodology called IEEO:

  • Innovate & Interrupt: We help create innovations for your business or improve how to communicate innovations you already have in place.  Then we write headlines and utilize pictures (still pictures & motion pictures) that help interrupt people's attention.
  • Engage: Once we have their attention, we further engage them with your ads using compelling sub-headlines.
  • Educate: When ad space allows, this section is where we spend time sharing more details about what makes your product/service any better... or any different than competing choices (numbers & statistics are often good here).
  • Offer: This final section includes a  low-risk offer for viewers to take another step toward buying from you.

PUBLISHING ADS
(across devices)

 

If ya don't mind a little geek-speak once in awhile, below is some technical (but not too technical) details on how we publish your ads.   

 

We specialize in programmatic advertising: the purchasing of digital advertising inventory through automated technology that uses real-time bidding to buy impressions based on a combination of...

  • Unstructured, high-quality user data.
  • Inventory specs from websites that sell ad inventory (publishers).
  • And a host of other campaign factors engineered to optimize results for you.

To use a familiar metaphor, programmatic is like fishing (we're native Idahoans)... for a specific type of fish... in specific sections of water... using a nifty fish-finder to see exactly where the fish are swimming that day... and that's when we drop attractive bait (your ads).

 

Programmatic is not your traditional "spray & pray" advertising.  It's a hyper-targeted way to put your brand(s) in front of a more qualified buying audience.

 

Giant Killer is not a set-it and forget-it agency.  We stay engaged!

(see TRACKING RESULTS →).

TRACKING ADS

 

Online advertising offers an unprecedented wealth of analytics on ad campaigns.  The level of detail we can now report on is remarkable. 

 

For example:

  • When a user views an ad.
  • When a user clicks an ad.
  • Where a user was located when they viewed/clicked. 
  • After viewing an ad(s), users who then enter a conversion zone.
  • Completion percentages on video ads running pre/mid/post-roll.
  • Which search terms are the most popular when triggering ads we serve to your buying audience.
  • How those search terms drive creative strategy for your next campaigns. 
  • When a user visits your website.
  • and more.

CLICK HERE to tell us about you and your business needs.