WHY we're in business.
To create advertising WINS for our Clients.
WHAT we are.
A digital ad agency.
WHEN we started.
Founded in the Spring of 2011 by husband and wife team:
Jim & Holly Owsley.
HOW we work.
We specialize in 3 areas:
When it comes to creating ads that people want to read, watch, or click on their device of choice, we use a timeless copywriting & design methodology called IEEO:
If ya don't mind a little geek-speak once in awhile, below is some technical (but not too technical) details on how we publish your ads.
We specialize in programmatic advertising: the purchasing of digital advertising inventory through automated technology that uses real-time bidding to buy impressions based on a combination of...
To use a familiar metaphor, programmatic is like fishing (we're native Idahoans)... for a specific type of fish... in specific sections of water... using a nifty fish-finder to see exactly where the fish are swimming that day... and that's when we drop attractive bait (your ads).
Programmatic is not your traditional "spray & pray" advertising. It's a hyper-targeted way to put your brand(s) in front of a more qualified buying audience.
Giant Killer is not a set-it and forget-it agency. We stay engaged!
(see TRACKING RESULTS →).
Online advertising offers an unprecedented wealth of analytics on ad campaigns. The level of detail we can now report on is remarkable.
CLICK HERE to tell us about you and your business needs.