ABOUT US

 

WHY we're in business. 

 

To create WINS for our Clients.

 

WHAT we are. 

 

Ad agency (plus). 

 

WHEN we started. 

 

Limited Liability Company founded in the Spring of 2011 by husband and wife team, Jim & Holly Owsley.  

 

HOW we work. 

  1. We help you have something GOOD TO SAY about your current product/service innovations.  If needed, we lead you through innovation development to further separate you from competitors.  
  2. Help you SAY IT WELL with consumer-report style messaging that people want to read/watch/listen to help them make an educated buying decision among competing choices.
  3. Help you SAY IT OFTEN in media where your audience is looking & listening.


PRODUCING ADS

 

When it comes to creating ads that people want to read, watch, or click on their device of choice, we use a timeless copywriting & design methodology called IEEO:

  • Innovate & Interrupt: We help create innovations for your business or improve how to communicate innovations you already have in place.  Then we write headlines and utilize pictures (still pictures & motion pictures) that help interrupt people's attention.
  • Engage: Once we have their attention, we further engage them with your ads using compelling sub-headlines.
  • Educate: When ad space allows, this section is where we spend time sharing more details about what makes your product/service any better... or any different than competing choices (numbers & statistics are often good here).
  • Offer: This final section includes a  low-risk offer for viewers to take another step toward buying from you.

PUBLISHING ADS
(across devices)

 

If ya don't mind a little geek-speak once in awhile, below is some technical (but not too technical) details on one of the ways we publish your ads.   

 

We specialize in programmatic advertising: the purchasing of digital advertising inventory through automated technology that uses real-time bidding to buy impressions based on a combination of...

  • Unstructured, high-quality user data.
  • Inventory specs from websites that sell ad inventory (publishers).
  • And a host of other campaign factors engineered to optimize results for you.

To use a familiar metaphor, programmatic is like fishing (we're native Idahoans)... for a specific type of fish... in specific sections of water... using a nifty fish-finder to see exactly where the fish are swimming that day... and that's when we drop attractive bait (your ads).

 

Programmatic is not your traditional "spray & pray" advertising.  It's a hyper-targeted way to put your brand(s) in front of a more qualified buying audience... and Giant Killer is not a set-it and forget-it agency.  We stay engaged with YOU and YOUR business goals!

(read TRACKING ADS next).

TRACKING ADS

 

Online advertising offers an unprecedented wealth of analytics on ad campaigns.  The level of detail we can now report on is remarkable. 

 

For example:

  • When a user views an ad.
  • When a user clicks an ad.
  • Where a user was located when they viewed/clicked. 
  • After viewing an ad(s), users who then enter a conversion zone.
  • Completion percentages on video ads running pre/mid/post-roll.
  • Which search terms are the most popular when triggering ads we serve to your buying audience.
  • How those search terms drive creative strategy for your next campaigns. 
  • When a user visits your website.
  • and more.

CLICK HERE to tell us about you and your business needs.