"We've worked with other online advertising firms before and could never verify that their technology made a business impact for us. The Giant Killer platform proved different.  We're enjoying positive advertising metrics within days after launching campaigns. Great to have you at the wheel GKA!"    

- G. Danielson, Doctor of Physical Therapy & VP of Operations - RehabAuthority

The Goals

  • Develop a custom digital advertising strategy to promote physical therapy services to Crossfit members who want to stop chronic aches & pain (without pills or surgery).
  • Generate walk-in traffic to the Client's target clinics.

  • Reach these fitness enthusiasts who are on the go and using multiple devices.

The Tactics

  • Programmatic bid-buying of ad inventory on websites and in-phone apps that each user frequents.

  • Geofencing of local area Crossfit gyms where we served video, display, and native ads to smartphone users at those locations.

  • Search retargeting and keyword contextual targeting around Crossfit topics.

The Results

  • 72,896 completed views of campaign video ads.

  • 278 total weighted actions: prospective Patients seeing the ads on their devices before, during, and after visiting area gyms, hospital campuses, and doctor's offices; then entering one of five physical therapy clinics to inquire about services.

  • All 3 ad styles (video/native/display) consistently outperformed the national average click-through-rate (CTR) by 201%.

  • Unique website visits went up 33%.
  • Average number of page views went up 12%.
  • New Patient evaluations went up 14%.