"We've worked with other online advertising firms before and could never verify that their technology made a business impact for us. The Giant Killer platform proved different. We're enjoying positive advertising metrics within days after launching campaigns. Great to have you at the wheel GKA!"
- G. Danielson, Doctor of Physical Therapy & VP of Operations - RehabAuthority
The Goals
- Develop a custom digital advertising strategy to promote physical therapy services to Crossfit members who want to stop chronic aches & pain (without pills or surgery).
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Generate walk-in traffic to the Client's target clinics.
- Reach these fitness enthusiasts who are on the go and using multiple devices.
The Tactics
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Programmatic bid-buying of ad inventory on websites and in-phone apps that each user frequents.
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Geofencing of local area Crossfit gyms where we served video, display, and native ads to smartphone users at those locations.
- Search retargeting and keyword contextual targeting around Crossfit topics.
The Results
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Over a half million impressions across display, native, & video ads
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155,455 completed views of video ads.
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213 total weighted actions: prospective Patients seeing the ads on their devices before, during, and after visiting area gyms,
hospital campuses, and doctor's offices; then entering one of five physical therapy clinics to inquire about services.
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All 3 ad styles (video/native/display) consistently outperformed the national average click-through-rate (CTR) by 201%.
- Unique visits to landing page that ads link to went up 456%.
- New Patient evaluations went up 9%.