When it comes to creating Display/Video/Native/CTV ads that people want to read, watch, or click on their device of choice, we use a timeless copywriting & design methodology called IEEO:
If ya don't mind a little geek-speak once in awhile, below is some technical (but not too technical) details on one of the ways we publish your ads.
We specialize in programmatic advertising: the purchasing of digital advertising inventory through automated technology that uses real-time bidding to buy impressions based on a combination of...
To use a familiar metaphor, programmatic is like fishing (we're native Idahoans)... for a specific type of fish... in specific sections of water... using a nifty fish-finder to see exactly where the fish are swimming that day... and that's when we drop attractive bait (your ads).
Programmatic is not your traditional "spray & pray" advertising. It's a hyper-targeted way to put your brand(s) in front of a more qualified buying audience... and Giant Killer is not a set-it and forget-it agency. We stay engaged with YOU and YOUR business goals!
(read TRACKING ADS next).
Online advertising offers an unprecedented wealth of analytics on ad campaigns. The level of detail we can now report on is remarkable.
CLICK HERE to tell us about you and your business needs.
How Programmatic Works
Client Case Study
"We've worked with other online advertising firms before and could never verify that their technology made a business impact for us. The Giant Killer platform proved different. We're enjoying positive advertising metrics within days after launching campaigns. Great to have Jim & Team at the wheel!"
- G. Danielson, Doctor of Physical Therapy & VP of Operations - RehabAuthority