PRODUCING ADS

When it comes to creating Display/Video/Native/CTV ads that people want to read, watch, or click on their device of choice, we use a timeless copywriting & design methodology called IEEO:

• Innovate & Interrupt: We help create innovations for your business or improve how to communicate innovations you already have in place.  Then we write headlines and utilize pictures (still pictures & motion pictures) that help interrupt people's attention.
• Engage: Once we have their attention, we further engage them with your ads using compelling sub-headlines.
• Educate: When ad space allows, this section is where we spend time sharing more details about what makes your product/service any better... or any different than competing choices (numbers & statistics are often good here).
• Offer: This final section includes a  low-risk offer for viewers to take another step toward buying from you.

PUBLISHING ADS

If ya don't mind a little geek-speak once in awhile, below is some technical (but not too technical) details on one of the ways we publish your ads.   

We specialize in programmatic advertising: the purchasing of digital advertising inventory through automated technology that uses real-time bidding to buy impressions based on a combination of...

• Unstructured, high-quality user data.
• Inventory specs from websites that sell ad inventory (publishers).
• And a host of other campaign factors engineered to optimize results for you.

To use a familiar metaphor, programmatic is like fishing (we're native Idahoans)... for a specific type of fish... in specific sections of water... using a nifty fish-finder to see exactly where the fish are swimming that day... and that's when we drop attractive bait (your ads).

Programmatic is not your traditional "spray & pray" advertising.  It's a hyper-targeted way to put your brand(s) in front of a more qualified buying audience... and Giant Killer is not a set-it and forget-it agency.  We stay engaged with YOU and YOUR business goals!

(read TRACKING ADS next).

Video Ads

The Goals

• Develop a custom digital advertising strategy to promote physical therapy services to 2 campaign groups: (Group 1) Crossfit gym members who want to stop chronic aches & pain without pills or surgery.  (Group 2) Patients who've been referred to physical therapy by their Doctor.

• Generate calls, eMails, and walk-in traffic to participating Physical Therapy clinics.
  
  
• Reach the above two groups who represent people "on the go" and using multiple devices throughout the day (smartphones, tablets, laptops, & desktops).

The Tactics

• Programmatic bid-buying of ad inventory on websites and in-phone apps that each user frequents.
  
  
• Geofencing of local area Crossfit gyms and doctor's offices where we served video, display, and native ads to device users.
  
  
• Search retargeting & keyword contextual targeting around Crossfit topics and general health & fitness topics.