When it comes to creating Display/Video/Native/CTV ads that people want to read, watch, or click on their device of choice, we use a timeless copywriting & design methodology called IEEO:

  • Innovate & Interrupt: We help create innovations for your business or improve how to communicate innovations you already have in place.  Then we write headlines and utilize pictures (still pictures & motion pictures) that help interrupt people's attention.
  • Engage: Once we have their attention, we further engage them with your ads using compelling sub-headlines.
  • Educate: When ad space allows, this section is where we spend time sharing more details about what makes your product/service any better... or any different than competing choices (numbers & statistics are often good here).
  • Offer: This final section includes a  low-risk offer for viewers to take another step toward buying from you.



If ya don't mind a little geek-speak once in awhile, below is some technical (but not too technical) details on one of the ways we publish your ads.   


We specialize in programmatic advertising: the purchasing of digital advertising inventory through automated technology that uses real-time bidding to buy impressions based on a combination of...

  • Unstructured, high-quality user data.
  • Inventory specs from websites that sell ad inventory (publishers).
  • And a host of other campaign factors engineered to optimize results for you.

To use a familiar metaphor, programmatic is like fishing (we're native Idahoans)... for a specific type of fish... in specific sections of water... using a nifty fish-finder to see exactly where the fish are swimming that day... and that's when we drop attractive bait (your ads).


Programmatic is not your traditional "spray & pray" advertising.  It's a hyper-targeted way to put your brand(s) in front of a more qualified buying audience... and Giant Killer is not a set-it and forget-it agency.  We stay engaged with YOU and YOUR business goals!

(read TRACKING ADS next).




Online advertising offers an unprecedented wealth of analytics on ad campaigns.  The level of detail we can now report on is remarkable. 


For example:

  • When a user views an ad.
  • When a user clicks an ad.
  • Where a user was located when they viewed/clicked. 
  • After viewing an ad(s), users who then enter a conversion zone.
  • Completion percentages on video ads running pre/mid/post-roll.
  • Which search terms are the most popular when triggering ads we serve to your buying audience.
  • How those search terms drive creative strategy for your next campaigns. 
  • When a user visits your website.
  • and more.

CLICK HERE to tell us about you and your business needs.

How Programmatic Works

(Click Below)

Client Case Study

"We've worked with other online advertising firms before and could never verify that their technology made a business impact for us. The Giant Killer platform proved different.  We're enjoying positive advertising metrics within days after launching campaigns. Great to have Jim & Team at the wheel!"    

- G. Danielson, Doctor of Physical Therapy & VP of Operations - RehabAuthority

Video Ads

Display + Native Ads  

The Goals

  • Develop a custom digital advertising strategy to promote physical therapy services to 2 campaign groups: (Group 1) Crossfit gym members who want to stop chronic aches & pain without pills or surgery.  (Group 2) Patients who've been referred to physical therapy by their Doctor.
  • Generate calls, eMails, and walk-in traffic to participating Physical Therapy clinics.

  • Reach the above two groups who represent people "on the go" and using multiple devices throughout the day (smartphones, tablets, laptops, & desktops).

The Tactics

  • Programmatic bid-buying of ad inventory on websites and in-phone apps that each user frequents.

  • Geofencing of local area Crossfit gyms and doctor's offices where we served video, display, and native ads to device users.

  • Search retargeting & keyword contextual targeting around Crossfit topics and general health & fitness topics.

The Results

  • Over a half million impressions across display, native, & video ads

  • 155,455 completed views of  video ads.

  • 213 total weighted actions: prospective Patients seeing the ads on their devices before, during, and after visiting area gyms, hospital campuses, and doctor's offices and then entering one of the five participating physical therapy clinics.

  • All 3 ad styles (video/native/display) consistently outperformed the national average click-through-rate (CTR) by 201%.

  • Unique visits to the clinic's website-landing page went up an average of 1,788% from the year prior.
  • New Patient evaluations went up 16%.